[Autocrypt] Logo design considerations

[Mallory Knodel]

Hi all,

Lurking except when something like communications comes up where I feel
I might contribute:

On 02/05/17 10:29 PM, Daniel Kahn Gillmor wrote:
> On Tue 2017-05-02 08:39:50 -0700, Noah Swartz wrote:
>> As far as size and shape, we seemed to agree that something that would
>> look good as an icon would be the right level of complexity - but feel
>> free to chime in if you disagree.
Icons and logos are good. But the lock imagery is tired:

Proton mail:
https://pbs.twimg.com/profile_images/476557489584893952/-jK8VOF4.png
GnuPG:
http://blog.ghostinthemachines.com/wp-content/uploads/2015/03/GnuPG-Logo.svg_-420x552.png
Hushmail:
https://pbs.twimg.com/profile_images/529319650044030976/vAUPbmDi.png

>> The big question (as posed by dkg) is: 'what do we want the logo to
>> communicate?  are there ideas like security or ease-of-use?  or just to
>> be distinguishable from other logos?'
> "Autocrypt offers security-wise is usable protection from passive eavesdroppers."
>
> "privacy" or "intimacy" or "confidentiality" over the idea of
> "security".
>
> I also want something that doesn't look intimidating or
> spook-y.
>
> If the icon can incorporate visualizations of e-mail, that'd be great.

What about audience? A hospital or journalist might think of sealed
envelopes or folders. Legal aid clinic, or civil servant might respond
more to red rubber stamp imagery [CONFIDENTIAL].

Earlier dkg said:

>  * next to any "show what this message looks like to an eavesdropper" UI
>    element.  I don't think we have any demonstration of this yet, but it
>    has been suggested by multiple users.

This itself could be inspiration for imagery. Reminds me of the Lavabit
logo:

http://media-cache-ak0.pinimg.com/736x/28/c4/b8/28c4b82d8ebb40321a82470f4b100961.jpg

-Mallory

-- 
Mallory Knodel
May First/People Link :: mayfirst.org
gpg fingerprint :: E3EB 63E0 65A3 B240 BCD9  B071 0C32 A271 BD3C C780