[guardian-dev] malls track shopper's cell phone signals

Hans-Christoph Steiner hans at at.or.at
Mon Nov 28 22:42:14 EST 2011


My guess is that this is not the last that we are going to see of this idea.

.hc

On Nov 28, 2011, at 7:30 PM, Derek Halliday wrote:

> Chuck Schumer to the rescue:
> http://arstechnica.com/tech-policy/news/2011/11/mall-owners-pull-plug-on-cellular-tracking-for-now
> 
> The quote from malls is: "We are simply seeking to level the playing
> field for offline retailers." IMO startups like shopkick are only the
> first inroads into this space, and we'll continue to see strategies like
> this (misguided) one expand to retail nationwide. The barrier between
> IRL targeted marketing and surveillance mechanisms is going to be
> continually tested.
> 
> -D
> 
> On 11/27/11 10:12 AM, Hans-Christoph Steiner wrote:
>> 
>> Looks like IMSI catchers are coming to a mall near you.  It actually seems to be a lot more in depth than IMSI catchers, I think they are tapping into the mall's cell network and getting the triangulation data as well.
>> 
>> http://arstechnica.com/business/news/2011/11/were-watching-malls-track-shoppers-cell-phone-signals-to-gather-marketing-data.ars
>> 
>> .hc
>> 
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